About Us

Liam & Lilly was founded in 2016 on the simple belief that comfortable, well-made clothing makes for happy babies and, in turn, happy parents.  

The team behind Liam & Lilly has dozens of years of combined experience in both the online and brick and mortar worlds of children's retail which they use to bring you the best online shopping experience possible. It is our goal to bring you a boutique shopping experience from the comfort of your home or wherever you may be.

Our anchor brand is Magnolia Baby, a luxurious layette and pajamas brand made with soft 100% Peruvian pima cotton and featuring gorgeous details like hand embroidery, covered snap plackets, and smocking. 

In early 2021 we began expanding to other brands and now offer clothing, toys, gifts, and accessories for babies and kids from dozens of brands. Further expansion will continue in the coming weeks, months, and years.

All orders are shipped from our warehouse in New Jersey.  

We look forward to serving you and thank you for shopping at Liam & Lilly!